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▶️Show Notes

In this episode of the PREP Athletics Podcast, director Mike Nicoll discusses his new movie, The Spoils, which peels back the layers of corporate influence to paint an honest, foundational portrait of America’s basketball infrastructure. Nicoll shares his love for basketball and how it has been the focal point of his life. He explains that his filmmaking strategy is to tell stories that he can tell better than anyone else, and he felt that the AAU basketball world was not well understood by most people. Nicoll also discusses his previous film, At All Costs, and how it focused on demonstrating the interconnectivity of the American basketball system. The conversation explores the evolution and growth of the Compton Magic AAU program and the challenges faced by players and their families in the basketball system. It discusses the need for deepening the audience connection with the film ‘The Spoils’ and the importance of having a North Star in decision-making. The conversation also touches on the role of USA Basketball and the NBA in shaping the future of the game, as well as the changing mindset of parents in the basketball world.

⏱️Timestamps:

00:00 Intro
01:52 How Coaching at Air Force is Different Now vs the Early 2000’s
04:56 Recent Changes in the Basketball World
08:37 Recruiting at Air Force
11:06 The Difference in Mentality From 20 Years Ago to Now
13:50 The Air Force Prep School
17:52 Why Joe and His Son Decided on Prep School
21:41 Watching his son Jack in the NCAA Tournament at his Alma Mater
23:36 What It Takes to be a D1 Guard
26:39 Coaching Anthony Edwards
31:18 Specialization vs. Playing Multiple Sports
33:37 What Does the Next 5 Years Look Like
35:55 Is There More Pressure on How You Recruit?
37:27 Quick Hitters
41:20 Final Points

📌 Key Points:

✅The Spoils is a movie that explores the world of AAU basketball and the implications of the NBA with amateurism.
✅Mike Nicoll’s filmmaking strategy is to tell stories that he can tell better than anyone else.
✅At All Costs, Nicoll’s previous film, focused on demonstrating the interconnectivity of the American basketball system.
✅The American basketball system often prioritizes individual success and financial gain over the love of the game and holistic development. The Compton Magic AAU program has evolved and grown over the years, with founder Etop Udo-Ema leading the way.
✅The basketball system is complex and requires careful navigation, with stakeholders exerting influence on priorities.
✅Having a North Star and making decisions from a position of strength and trust is crucial for families in the basketball world.
✅USA Basketball and the NBA could play a larger role in shaping the future of the game.
✅Parents in the basketball world are becoming more exasperated and wish they had more knowledge and guidance.
✅The film ‘The Spoils’ offers a unique perspective on the business dynamics of basketball and aims to educate and inspire viewers.

🗒️ About Mike Nicoll:

Recognized as an innovative filmmaker, Mike Nicoll is an award-winning director known for his work on “At All Costs,” a documentary about AAU basketball acquired by Netflix in 2017 and described by the LA Times as “a modern-day Hoop Dreams.” Following its success, Mike expanded the concept into a docu-series, “LYNCHPIN: Inside the Business of Basketball,” and a feature film, “THE SPOILS: Selling the Future of American Basketball,” set to premiere in June 2024 on Jolt.Film. With a B.A. from the University of Michigan and an M.F.A from USC’s School of Cinematic Arts, Mike has produced impactful projects for major clients including Nike, Netflix, and Facebook, and generated over 30 million views across various platforms.

🔗 Connect with Mike:

Website | https://thespoilsmovie.com/
Instagram | https://www.instagram.com/thespoilsfilm/
LinkedIn | https://www.linkedin.com/in/mike-nicoll/
Twitter | https://twitter.com/mikenicollmedia

🔗 Connect with Cory:

Website | https://www.prepathletics.com
Twitter | https://twitter.com/PREP_Athletics
Instagram | https://www.instagram.com/prep.athletics/
Facebook | https://www.facebook.com/PrepAthletics
Email | coryheitz@gmail.com
Phone | 859-317-1166

🔖 Subscribe to the PREP Athletics Podcast:

iTunes | https://podcasts.apple.com/us/podcast/prep-athletics-podcast/id1546265809?uo=4
Spotify | https://open.spotify.com/show/6CAKbXFiIOhoHinzsReYbJ
Amazon | https://music.amazon.com/podcasts/3c37179d-3371-47f9-9d97-fd569e8802a7/prep-athletics-basketball-podcast
Website | https://prepathletics.com/prep-athletics-podcast/

🏀About Us:

PREP Athletics is your trusted partner in navigating the prep school journey for your family. With over a decade of experience, I’ve successfully placed players in top prep schools, leveraging my own post-grad year experience and deep family ties to the world of prep school and professional basketball. Our mission is to guide you through the decision-making process, ensuring if prep school is the right path for you, we find the perfect fit to achieve your academic and athletic aspirations.

👉 Subscribe for insights, tips, and success stories in prep school athletics.

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